Call Tracking allows you to track calls out of your website and know precisely what marketing activity brought them whether it was from another website, Google or your paid search campaign.
So no longer will you need to figure how your caller has found you.
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple stations. Clients with AdWords possess an inborn need to track the calls that are relevant to their keywords, in order to understand which keywords provide call conversions. Call Conversions With no visibility of call conversions, it’s simply not possible to figure out if your investment in the keywords in your portfolio is delivering value or not. Is just tracking AdWords call conversions ?
Most customers are searching to track not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes in, since it allows you to realize your ROI for each of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, key to the success of any business.